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Brand Philosophy

At Cherished by Aiechia, we believe that natural beauty starts with natural ingredients. That's why we pride ourselves on providing only the best products with high-quality, natural ingredients. We're committed to being health conscious so you can feel confident in what you're putting on your skin.

Our journey began with a passion for natural beauty and a desire to create products that nourish and enhance skin's natural beauty. We believe that beauty should not come at the cost of health, which is why our products are free from harmful chemicals and toxins.

When you shop at Cherished by Aiechia, you're not just buying products - you're supporting a movement towards natural, healthy beauty.


About Cherished By Aiechia


Hello Everyone, my name is Aiechia Davis and I am the owner and formulator of Cherished. I began formulating professionally in 2021. Before I became a formulator I worked in the Beauty Supply Industry for almost 7 years. That is where a lot of my knowledge came from and it also sparked my passion for starting my own business as well. 
Fast Forward to today, I now have my own business. I formulate Natural Hair Care, Skin Care & Household Cleaning products! The Reason I chose to name my brand Cherished is because I've always been a nurturing and caring person. I always go above and beyond for family, friends & customers. So what better way than to put all of that energy, love and compassion that I have into my Brand. 

So with all that being said, Cherished by Aiechia, is a brand that protects and cares for others by offering products formulated with high-quality, nature derived, and, toxic-free ingredients. 

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